Cry Baby
I bawled my eyes out last Friday. Tears of Joy. Relief. Gratitude. They felt good. Very, very good. They lasted a good long while. So long in fact there are a few trying to slip out right now, because...
View ArticleThanks Given
There is no person more frustrating to deal with… than your mirror image. At least for me that’s the case. You see your flaws in them. You can predict their reaction to your conversations. You get...
View ArticlePetaphor
Do you talk to your pets? Do they talk back? Do you ever listen to yourself talking to your pets? Perhaps you haven’t realized that you are not using your inside voice when you talk to your pets? Don’t...
View ArticleCover Boy
I was a bit of a lunatic at last Saturday’s Varsity Blues (University of Toronto) football game. Lost my cool. Was a hothead. Violated the code. Insulted the fraternity of football coaches. Compared U...
View ArticleHappy Birthday Football!
Fans of the beautiful game around the world are being invited to join the party and help the Sheffield FC Foundation celebrate European football in tribute to Nathaniel Creswick and William Prest, two...
View ArticleMy Brother
Humiliated, I slowly climbed the steps of the ROM (Royal Ontario Museum). It was the late 1980s and this was my first invitation to a big fundraising dinner. Waiting on the steps was my client, who...
View ArticleFREEDOM 55
Today, November 2nd, 2012, is my parent’s fifty-fifth wedding anniversary. Apparently, the emerald or any green stone is the appropriate gift for this midpoint between the golden (50th) and diamond...
View ArticleDear 2012 Lawrence Park Panthers
Dear 2012 Lawrence Park Panthers; It’s me. Your coach. I need to issue you an apology. The reason you aren’t playing in today’s championship game for bragging rights in Toronto high school football is...
View ArticleMid Movember
You saw this coming didn’t you? My annual Movember appeal. Here is where I lay out all the reasons you should participate in Movember, support someone who is participating in Movember, or more...
View ArticleFeeling Grey
Toronto is feeling pretty Grey today. In a good way! With our soccer team quietly faded out of sight and our hockey team faded out of mind, and our basketball team fading early as usual, you wouldn’t...
View ArticleGentlemen’s Expo Attracts Macho Men and Macho Brands
By: Darby Reive From November 22-24, thousands of guys, dudes, gents, bros and men visited the Metro Toronto Convention Centre to witness the inaugural Gentlemen’s Expo. With such a narrow demographic...
View ArticleTop 10 Experiential Marketing Activations of 2013
The Canadian Sponsorship Forum is a conference experience like no other. Now celebrating its tenth year, CSFX 2014 is partnering with RBC Bluesfest in Ottawa, July 9–11, 2014, under the theme of...
View ArticleConsider this the CSFX17 album drop
Reality’s setting in – we’re over halfway through 2016. Are you ready for 2017? Do you know how you’re going to take your brand, property, or career platinum in the New Year? There’s no time like the...
View Article3 Days, 3 Explorations
Put thinking first Over the course of three days, we’ll examine partnerships that move mountains, activations that turn consumers into brand evangelists, and events that become lifetime memories. Each...
View ArticleCSFX17 Speaker Sneak Peek: John Rocco
We admit, we love an inside scoop. Who doesn’t? So we asked our speakers to share just a few snippets about themselves and what keeps them ticking. Consider this like your small talk study guide in...
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